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Showing posts with the label LVMH

Africa's Emerging Luxury Brands

(image via https://allevents.in) We are living in an exciting era in Africa. Luxury brands are cropping up all over the continent and buyers with disposable income are ready to join the tribes created by the founders of these companies. African brands are rising and creating an impact all over the world. It is definitely about time that the once coined "Dark Continent" gives international brands a run for their money. Everyone, after all, is opening up businesses in Africa; therefore it is only right that Africans do so too. We have witnessed an increase in the marketing and brand communication efforts of large luxury conglomerates in Africa especially in South Africa where most brands such as Gucci, LVMH et al have opened up stores in all the prominent malls in the country. Africa is definitely open for business. Below is a list of my top four proudly African brands that I am excited about in the luxury market. These emerging brands might have been in t...