King Gina

(image via https://www.spreadshirt.com) I am currently reading an awesome but difficult book that calls for one to challenge themselves and FOCUS. It explores Self Mastery and Self Knowledge as tools to help you meet your business, personal and financial targets. (image via http://www.getfrank.co.nz) The chapter I am on explores habits, the good ones and the bad ones and how they shape your future life. (image via blogger's own) My one bad habit that I have struggled with for years is procrastination. I have literally spent my early 20s postponing my plans , goals and dreams and getting distracted by things that offer superficial and instant gratification.  Procrastination has a tendency of having you enjoy a good session of lazying about with an air of indifference when actually all those things that you would like to pretend don't matter... matter.  For example, this blog is 5 years late. Lol. I have started and abandoned so man...

(image: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109) WHO ARE YOU? WHAT DO YOU DO? AND WHY DOES IT MATTER? - MARTY NEUMEIER (THE BRAND GAP) In The Brand Gap, Marty poses the above three questions to brands. All in the name of creating brands that have meaning. Once you have that, purpose converts into profit. Authenticity is a real thing and dis-ingenuity reeks. I believe that each and everyone of us should be able to answer these questions about ourselves and not only the brands and organisations that we represent. We are after all brands in our own right. I am starting my own journey that will help me answer these questions organically and authentically. We all have a story that we tell ourselves about ourselves. Lines that we repeat. Lines learnt from the things we consume everyday... television, social media and our networks . When asked who are we, most start of us start by saying that we are "hardworking", "ambitious...