(image: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109) WHO ARE YOU? WHAT DO YOU DO? AND WHY DOES IT MATTER? - MARTY NEUMEIER (THE BRAND GAP) In The Brand Gap, Marty poses the above three questions to brands. All in the name of creating brands that have meaning. Once you have that, purpose converts into profit. Authenticity is a real thing and dis-ingenuity reeks. I believe that each and everyone of us should be able to answer these questions about ourselves and not only the brands and organisations that we represent. We are after all brands in our own right. I am starting my own journey that will help me answer these questions organically and authentically. We all have a story that we tell ourselves about ourselves. Lines that we repeat. Lines learnt from the things we consume everyday... television, social media and our networks . When asked who are we, most start of us start by saying that we are "hardworking", "ambitious...
Passionate about Luxury Brands, Women and Africa