King Gina

This is one of the most important talks on Brand Leadership. Seth Godin is the modern day Godfather of Brand Leadership. I love listening to his talks, reading his blog and his books. His approach is refreshing, relatable and quite practical. This specific talk is based on his book Tribes...He calls upon us to start and lead movements as technology has made it easier to create global virtual communities. Your brand should lead a movement in order for it to be fully embraced. In this talk he states that we should ask ourselves the following when forming a tribe/movement: Who are we upsetting? Who are we connecting? Who are we leading I hope you enjoy the talk as much as I did and get something out of it too. Get yourself a copy of Tribes on Amazon or any book store.

(image via http://www.europeanbusinessreview.com/designing-luxury-experience/) A premium brand does not equate a luxury brand but a luxury brand is always a premium brand. The two have always been used interchangeably. The only problem is that there is a difference between the two and as a marketer or a person interested in brands, one has to be able to distinguish between the two. A luxury brand's main focus is on exclusivity. A luxury brand evokes emotions of superiority and tends to be aspirational in its brand communication. A premium brand's main focus is on superior form and function. When advertising a premium brand, there is extensive focus on specifications and what sets it apart from other products with a similar offering. On his blog, brand guru, Seth Godin expressed that a luxury brand's price is not related to its performance. The price is related to the scarcity of the product, the brand and the storytelling behind the brand. Seth Godin furthe...

(image: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109) WHO ARE YOU? WHAT DO YOU DO? AND WHY DOES IT MATTER? - MARTY NEUMEIER (THE BRAND GAP) In The Brand Gap, Marty poses the above three questions to brands. All in the name of creating brands that have meaning. Once you have that, purpose converts into profit. Authenticity is a real thing and dis-ingenuity reeks. I believe that each and everyone of us should be able to answer these questions about ourselves and not only the brands and organisations that we represent. We are after all brands in our own right. I am starting my own journey that will help me answer these questions organically and authentically. We all have a story that we tell ourselves about ourselves. Lines that we repeat. Lines learnt from the things we consume everyday... television, social media and our networks . When asked who are we, most start of us start by saying that we are "hardworking", "ambitious...