Who are you? What do you do? Why does it matter?

(image: https://www.amazon.com/Brand-Gap-Distance-Business-Strategy/dp/0321348109)

WHO ARE YOU?

WHAT DO YOU DO?

AND WHY DOES IT MATTER?

- MARTY NEUMEIER (THE BRAND GAP)

In The Brand Gap, Marty poses the above three questions to brands. All in the name of creating brands that have meaning. Once you have that, purpose converts into profit. Authenticity is a real thing and dis-ingenuity reeks.

I believe that each and everyone of us should be able to answer these questions about ourselves and not only the brands and organisations that we represent. We are after all brands in our own right.

I am starting my own journey that will help me answer these questions organically and authentically. We all have a story that we tell ourselves about ourselves. Lines that we repeat. Lines learnt from the things we consume everyday... television, social media and our networks . When asked who are we, most start of us start by saying that we are "hardworking", "ambitious", "God Fearing", "compassionate" and the list goes on. We can repeat our self-definitions in our sleep. But is that really true? Is that our core? How do we know?

Ah. At My Core. Who am I?

I have always thought I knew who I was but I have come to surprise myself (good and bad) a couple of times. I have been strong at the points where I expected myself to be weak. That strength I have only applauded after going through the said trials and tribulations. I have been weak and have not stood on my convictions on issues that I thought were important to me... I guess it turned out to only be on paper. Such situations have left me disappointed and inconsolable but also... they have instilled in me a stronger sense. In the words of Maya Angelou... when you know better, you do better.

In April, I will start this self-discovery journey that will have me dig a little deeper and help me answer my who, what and why.

I will also discuss things I am passionate about... Brands, Books, Women Empowerment and Luxury Living.

Furthermore, I will document my journey on vibrating higher, quitting procrastination and becoming the King of My Castle.

When I turn 26 on the 29th of May 2017... I will definitely have a clearer answer to Marty's 3 questions...

I look forward to the Coronation of King Gina.

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