Lily Bollinger was once asked " When do you drink champagne?", and she replied: “I only drink champagne when I'm happy, and when I'm sad. Sometimes I drink it when I'm alone. When I have company, I consider it obligatory. I trifle with it if I am not hungry and drink it when I am. Otherwise I never touch it - unless I'm thirsty.” In the words of Madame Bollinger, champagne does not need an occasion and I believe it to be true. Once you fall in love with it, you will not be a fan of anything else…unless you are me; I love a good glass of Pinot Noir too. The aspect that makes luxury brands stand out are the stories behind the brands. Story-telling is a major component of brand building when it comes to luxury brands; it is no longer about convincing a consumer to make the purchase but to rather be a part of the story. The stories behind brands such as Dom PĂ©rignon and my personal favourite, Veuve Clicquot Ponsardin are ones that warm my heart....
Passionate about Luxury Brands, Women and Africa



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