Watch: Ted Talk: Seth Godin

Watch: Ted Talk: Seth Godin - Tribes We Lead

This is one of the most important talks on Brand Leadership. Seth Godin is the modern day Godfather of Brand Leadership. I love listening to his talks, reading his blog and his books. His approach is refreshing, relatable and quite practical.

This specific talk is based on his book Tribes...He calls upon us to start and lead movements as technology has made it easier to create global virtual communities. Your brand should lead a movement in order for it to be fully embraced.

In this talk he states that we should ask ourselves the following when forming a tribe/movement:

Who are we upsetting?
Who are we connecting?
Who are we leading

I hope you enjoy the talk as much as I did and get something out of it too.

Get yourself a copy of Tribes on Amazon or any book store.

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King Gina

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