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British Vogue Appoints Ghanaian-Born Edward Enninful as Editor in Chief


(image via www.businessoffashion.com)

Yesterday, 10 April 2017, the world momentarily stopped when CondĂ© Nast International chairman and chief executive Jonathan Newhouse announced the new editor of British Vogue; Ghanaian Born Edward Enninful.

(image via www.vogue.co.uk)

Newhouse went on to further describe Enninful as “an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist".
Enninful will be bidding W magazine farewell in order to take up the reigns at British Vogue. He was the fashion and creative director at W magazine and will be joining British Vogue in August 2017

What you should know about Edward Enninful:
1.       At the age of 16, Edward Enninful was model-scouted
2.       He became the youngest fashion director of an international publication at i-D magazine at the age of 18. 
3.       He used to be the contributing editor for US and Italian Vogue
4.       Edward Enninful will be the first male editor of British Vogue
5.       He will also be the first black editor of a mainstream British style magazine
6.       Enninful became close friends with supermodels Naomi Campbell and Kate Moss when he was a teenager and remains extremely close to Naomi Campbell.

(image via www.esquire.com)
7.       Enninful was one of the people who spearheaded the iconic Italian Vogue issue in 2008 where only black models were booked for the issue
8.       Last year Enninful was awarded the OBE for services to diversity in fashion.
9.       Enninful is passionate about diversity in the fashion industry and was quoted saying ““We need more diversity, from schools to internships to mentorships. That’s what I try to do. It’s very easy to say, ‘Oh, there’s one black model in a show and one black or Asian model in an advertising photograph, so we’ve filled the quota.’ No, it should be a continuous conversation. It shouldn’t even be an issue as far as I’m concerned. Beauty’s beauty.”
10.   Enninful is also politically conscious; he created a video where 81 fashion figures all declared: “I am an immigrant.” This was in response to President Donald Trump’s muslim ban earlier this year.
11.   Enninful was born in Ghana. His family moved to London when he was a toddler
12.   His father was an army officer and his mother a seamstress.


Magazine covers styled by Edward Enninful:

(image via pinterest)

(image via pinterest)


British Vogue quoted Enninful saying that he was “…most excited to tell my father about my appointment. He immigrated to England from Ghana with my mother and six children." , upon the announcement of his appointment.

Edward Enninful's work:

(image via www.superselected.com)
W Magazine
(image via www.jezebel.com)
Vogue Italia

(image via www.jezebel.com)
Vogue Italia


Enninful’s feat is a game-changer in the industry. He has been described as more of an “image’s man”and this could translate into a greater focus on aesthetics for the magazine. But most importantly, his passion for meaningful representation in the industry will see the rise of authentic diversity in fashion publications and hopefully the runway.


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