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Luxury Chats - Brief Interview With Luxury Brand Influencer Kamogelo Mafokwane From WillKate

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Image: https://www.instagram.com/p/BXlMfSTHwDO/
Kamogelo Mafokwane is a luxury brand digital influencer, fashion stylist, content creator and the founder and creative director of WillKate.

WillKate is a personal style and lifestyle blog with a swirl of luxury and elegance. 

Kamogelo Mafokwane launched WillKate in 2014. She obtained a diploma in Fashion Media and Communications and has an Honours Degree in Creative Direction for Fashion from  London College of Fashion (England).

Kamogelo Mafokwane has worked with global luxury brands such as IWC Schaffhausen, Cartier, Wolford, Eylure, Feather's London, Topshop Unique amongst many others. 

KG:
What inspired the aesthetic of your blog and overall personal brand?

KM:
I just loved clean aesthetics and wanted to create something that was fresh with a luxury feel. So I was inspired by many different people and things when I first started, and still am today. I get inspired on a daily basis by loads of different things around me and in the media.

Image: https://www.instagram.com/p/BPkEEkwB4p1/

KG:
What are your thoughts on the trend of using brand influencers as part of integrated marketing campaigns and do you believe that brands are utilizing brand influencers effectively?

KM:
Yes, today's consumers are looking for inspiration and value the advice of 'real' and authentic people like influencers. If the right influencer is placed with the right brand to advertise to a niche market, it becomes successful because they are reaching a market that is actually interested in the product or service that is being advertised through an influencer.



Image: https://www.instagram.com/p/BRkzrrQApkL/

KG:
Is the environment for creatives and brand influencers collaborative or competitive in South Africa and have you collaborated with other South African bloggers/brand influencers/creatives (if so, which ones)?

KM:
Yes. I have collaborated with other bloggers. It is all about knowing that there is enough opportunity to go around for all of us. The industry is competitive but there is enough room for new and upcoming bloggers, you need to be different and stand out from the rest, and know your brand identity and stick to that. If you can do that well, and establish yourself well; then you will go far.


Image: https://www.instagram.com/p/BSBEm8SAkZp/
KG:
Where do you see WILLKATE in the next five years?

KM:
It's hard to say because I trust in God's path for my career. However, I do see WILLKATE with a bigger global team creating more global content.

Image:https://www.instagram.com/p/6wwdW7oBUP/

All images are from Kamogelo Mafokwane's Instagram Page, @willkatelady and blog www.willkatelady.com



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